T-Mobile revealed it has launched wideband LTE and voice-over-LTE in 15 markets in the US on Wednesday night as the carrier partners with Apple to allow potential customers to test drive their network for seven nights.
"We are absolutely kicking their asses on both fronts, Neville [Ray, CTO] and his team are annihilating the competition," declared T-Mobile CEO John Legere from a Seattle stage on Wednesday. He said that the operator is getting downloads of 147 Mbit/s and 40 Mbit/s up in the wideband markets. (See T-Mobile Pours Cold Water on Sprint's Spark.)
The uncarrier's latest idea to attract more customers is to partner with Apple Inc. (Nasdaq: AAPL) to let its customers test drive an iPhone 5S for seven days for free. "Cheat on your carrier," Legere suggested.
There's some good reasons for this test drive. "There's a very low awareness in our customer base that we carry Apple products," Legere said. "We will do at least a million test drives in the next year. If we do a lot more, we do a lot more."
"Let me just show you that it's different," Legere continued, suggesting that the operator is not about trying to make money on the test drive but show customers how T-Mobile is different. "Our own customers can test drive too... cheat on us with yourself," he quipped.
Streaming music, meanwhile, will now happen for free on the T-Mobile network with eight of the top music streaming sites included in the offer. T-Mobile is asking customers to vote to suggest sites to include in the offer next.
"Even when you exhaust your high-speed data bucket you will still stream music for free," Legere said. He went on to guarantee this will happen "forever."
The boisterous boss was asked about the potential net neutrality issues of giving away streaming music data for free. "So you actually think that giving away music for free is a net neutrality issue?" asked a somewhat incredulous-sounding Legere.
"Clearly, I'm not going to comment on rumor and speculation," Legere said when asked about Sprint Corp. (NYSE: S) merger chatter. "Anything we do will be about the uncarrier revolution and the T-Mobile brand getting bigger."
— Dan Jones, Mobile Editor, Light Reading