BERN, Switzerland -- Daniel Ritz has been named by the Swisscom Board of Directors as the new Chief Strategy Officer of Swisscom and member of the Executive Board. He succeeds Christoph Brand who - as previously announced - will leave Swisscom. Daniel Ritz will take up his new appointment as Head of Business Development and Corporate Strategy on 1 September 2006.

Daniel Ritz (born 1966) studied at the University of St. Gallen and graduated with a degree in information management and a doctorate in business economics. He has been with the Boston Consulting Group in Zurich since 1994, most recently as a partner focusing on strategy and corporate development. Daniel Ritz is a recognised expert in international telecoms, IT and media, and worked for many years in the US for the Boston Consulting Group.

Swisscom AG (NYSE: SCM)