Survey: US Lags in Mobility
The vendor’s survey of 4,100 mobile phone users across 16 countries indicated that even the most basic SMS mobile services in the US are “severely lacking.”
Meanwhile, China and India, and Asia in general, are growing quickly as consumers adopt new services and continue to use old stalwarts like text messaging. In China, 90 percent of respondents regularly made use of text messaging and instant messaging, compared to only 31.5 percent of US mobile phone users.
When it comes to mobile services and information access, mobile commerce, and mobile communications, the US also brought up the rear -- coming in at just 12.9 percent of respondents -- but it beat out Canada by 1 percent and Australia by less than that. In China, mobile users were four times as likely to use these services.
The survey, conducted by Loudhouse Research, should be taken with a grain of salt, considering that Sybase’s business is built on driving messaging-enabled services, but the results are nonetheless notable. Smartphones have taken off in the US more so than any other country, however, the services have yet to catch up with the rest of the world.
Diarmuid Mallon, senior manager of product marketing and mCommerce at Sybase, says that it’s not for a lack of desire either. 70 percent of the global respondents wanted extra services, and 65 percent were willing to pay for at least one. They didn’t necessarily want it to be cheap either.
“We found that if a service was presented at a lower price point (such as $1) it would receive a less favorable response than when presented at a higher price, indicating the risk of under pricing a service and making it less attractive to consumers,” Mallon said in an email.
Of the respondents, 55 percent were interested in mobile voice-over-IP, 46 percent wanted emergency alerts, and 39 percent wanted mobile banking services. Mobile users in Mexico were the most interested overall in new services.
The survey included respondents from Argentina, Australia, Canada, China, France, Germany, India, Indonesia, Italy, Malaysia, Mexico, Singapore, South Africa, Spain, the UK, and the US.
— Sarah Reedy, Senior Reporter, Light Reading Mobile