That perception is wrong, judging by the results of Heavy Reading's 2004 Optical Components Market Perception Study, which indicates that buyers of optical components tend to over-estimate the capabilities of Western component manufacturers and under-estimate those of their Eastern counterparts.
The survey is based on responses of 301 buyers, who reviewed a total of 40 manufacturers of optical components and subsystems, a good proportion of them being based in China (see Survey Punctures Components Myth).
One of the questions asks buyers to give their perception of the breadth of each manufacturer's product portfolio.
Not surprisingly, nearly two thirds of respondents say JDS Uniphase Corp. (Nasdaq: JDSU; Toronto: JDU) had a "complete or nearly complete product portfolio," which reflects reality -- JDSU has products in all eight categories in the survey.
However, with other Western vendors, there are big differences between perception and reality. For instance, just over a quarter of the 93 respondents who claim to be familiar with Infineon Technologies AG (NYSE/Frankfurt: IFX) think the company has a "complete or nearly complete product portfolio". In fact, it only has products in two categories: lasers and transcievers.
At the other end of the scale, not a single respondent thinks China's O-Net Communications Ltd. has a "complete or nearly complete product portfolio" when in fact, it has products in seven categories.
Table 1: Buyer's Perception of Selected Vendors' Product Portfolios
|Country||Percentage of respondents saying that company has "complete or nearly complete product line"||Number of categories in which company actually has products|
|JDS Uniphase Corp.||US||61.4%||8|
|Bookham Technology plc||UK||38.5%||4|
|Sun Telecommunication Co. Ltd.||Taiwan||33.3%||5|
|Agilent Technologies Inc.||US||33.1%||4|
|Koncent Communication Inc.||China||26.3%||7|
|A&T Technology Co. Ltd.||China||26.2%||6|
|Infineon Technologies AG||Germany||25.8%||2|
|Alliance Fiber Optic Products Inc. (AFOP)||US||25.0%||7|
|O-Net Communications Ltd.||China||0.0%||7|
|Source: Heavy Reading's 2004 Optical Components Market Perception Study|
To be fair, having products in seven categories in the Heavy Reading survey doesn't necessarily indicate a wide product portfolio, because it's possible to achieve this with just one or two low-end products in each category.
All the same, some Chinese vendors don't get recognition for having a greater depth of products than their Western counterparts in some categories. An example of this is given in the table below, which shows how selected manufacturers stack up in the optical transceiver market.
Table 2: Optical Transceiver Comparison
|Percentage of respondents thinking company has products||Number of products company has in this category|
|Agilent Technologies Inc.||56.3%||4|
|Bookham Technology plc||38.8%||4|
|Wuhan Telecommunication Devices Co. Ltd.||9.7%||8|
|Shenzhen Photon Technology Co. Ltd.||5.8%||5|
|Source: Heavy Reading 2004 Optical Components Market Perception Study|
This table shows the percentage of respondents that identified the vendors as manufacturers of transceivers.
As might be expected, Agilent Technologies Inc. (NYSE: A), Bookham Technology plc (Nasdaq: BKHM; London: BHM), and Avanex Corp. (Nasdaq: AVNX) got the highest recognition ratings.
Fiberxon Inc., a Chinese vendor with its HQ in the US, gets slightly lower ratings, while a couple of 100 percent Chinese companies Wuhan Telecommunication Devices Co. Ltd. (WTD) and Shenzhen Photon Technology Co. Ltd. -- get much lower ratings, even though they offer more products. (The product count is based on the product groupings used in the report, Who Makes What: Optical Components 2004, which breaks out transceivers according to application).
It's also worth pointing out that Wuhan Telecommunication Devices has a larger share of the components market than Agilent, according to research by Strategies Unlimited (see Could Components Rebound in 2003?).
Heavy Reading's 57-page report, 2004 Optical Components Market Perception Study, costs $2,950. For more details, click on the link.
— Pauline Rigby, Senior Editor, Light Reading