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Start Over Time Again

Remember all that vendor sparring over Time Warner Cable Inc. (NYSE: TWC)'s time-shifting Start Over service this past fall? Everybody and his mother seemed to be trying to claim chief credit for making the popular new service happen (See Sparring Over Start Over.)

Well, the National Academy of Television Arts & Sciences (NATAS), the closest thing to an official judge, has now weighed in on the subject. In a ceremony held during the Consumer Electronics Show in Las Vegas earlier this week, NATAS gave its Emmy Award for "Outstanding Innovation and Achievement in Advanced Media Technology for the Best Use of 'OnDemand' Technology Over Private Networks" (ain't that a mouthful?) to Start Over.

So to whom did NATAS give credit for Start Over? Try everybody and his mother. Time Warner, Concurrent Computer Corp. (Nasdaq: CCUR), BigBand Networks Inc. (Nasdaq: BBND), Harmonic Inc. (Nasdaq: HLIT), and Cisco Systems Inc. (Nasdaq: CSCO)'s Scientific Atlanta unit all took bows for developing and running Start Over.

Conspicuously absent from the group, however, was Motorola Inc. (NYSE: MOT), which boasted a couple of months ago about its new On-Demand Solutions unit powering the launch of Start Over in fall 2005. Oh well. Maybe it's time for Motorola to start over.

— Alan Breznick, Site Editor, Cable Digital News

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