Why SPIT Beats Ash

8:15 AM -- With the volcanic ash from Iceland's Eyjafjallajoekull volcano wreaking havoc with the timetables of airlines, business folk, holidaymakers, and event organizers, there's at least one industry tradeshow that remains unhampered and on schedule.

And that's because it's a virtual event -– you don't have to leave your desk/chair/lounger/yacht (delete as appropriate, final option for hedge fund managers only) to attend.

And what's more, it's free to attend.

Three OSS Imperatives: Customer, Cost & Cloud, which takes place on Tuesday April 20, is an eight-hour conference and virtual tradeshow that will examine some of the key Service Provider Information Technology (SPIT) issues facing carriers today.

In addition to visiting virtual booths (an interesting experience if you haven't done that before), delegates will be able to attend keynote presentations from Pat Smith, Director of Telecom Regional Operations at Verizon Communications Inc. (NYSE: VZ), Ravinder Jain, CIO at Indian mobile operator Aircel Ltd. , Mikko Heitanen, Head of Global Sales for Operations Support Solutions at Nokia Networks , and Martin Creaner, President of the TM Forum .

You can also get the Heavy Reading view of the OSS sector from senior analyst and all-around telecom software specialist Caroline Chappell, and check out panel debates involving executives from NSN, Comptel Corp. (Nasdaq, Helsinki: CTL1V), Global Crossing (Nasdaq: GLBC), Tekelec , and SureWest Communications (Nasdaq: SURW).

So, Eyjafjallajoekull (pronounced eyefullinyourskull at Light Reading's European HQ), belch all the ash you want -- the show goes on!

— Ray Le Maistre, Meteorological Editor, Light Reading

Interested in learning more on this topic? Then come to Three OSS Imperatives: Customer, Cost & Cloud, a Light Reading Virtual Event for service providers that need to understand how to adapt and transform their operational support systems to put customers first, drive out cost, and support new cloud-based services. To take place on Tuesday, April 20, from 9 a.m. to 5 p.m. Eastern Time, access is free. For more information, or to register, click here.

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