Spirent Acquires Mobilethink

News Wire Feed Light Reading 9/16/2014

LONDON -- Spirent Communications plc (LSE: SPT) (“Spirent”), a leading communications technology company, announces today that it has acquired Mobilethink A/S (“Mobilethink”) and its wholly owned subsidiary, Tweakker ApS (“Tweakker”) for a cash consideration of $20 million, funded from existing cash resources. Headquartered in Aarhus, Denmark, Mobilethink is a provider of mobile device management, device analytics and intelligence solutions for mobile operators. Tweakker is a cloud-based mobile device configuration solution specifically targeted at Mobile Virtual Network Operators (MVNOs).

Mobilethink’s solutions allow operators to correctly detect mobile devices, configure them for data usage, analyze device population trends, and run marketing campaigns with the goal of increasing average revenue per user (ARPU). The company’s key solutions include:

Device Configuration, a hosted managed service, enables operators to configure subscriber device settings. The turnkey interface dramatically reduces customer care costs while achieving greater customer retention.

Device Analytics, with automatic device detection, gives mobile operators deeper insight into subscriber behavior at the device level. Operators can develop more effective and differentiated device and service strategies.

Tweakker is a cloud-based pay-as-you-grow mobile device configuration service specifically targeted at MVNOs and device makers who need a cost effective solution. This solution supports thousands of devices, enabling MVNOs to set up their customers’ data services without customer support calls.

Mobilethink has over 100 mobile operator and MVNO customers across Europe and emerging markets in Latin America, Africa and Asia. Mobilethink and Tweakker, in combination with other products and services from Spirent, will offer in-depth and comprehensive network and device data, providing operators’ marketing and customer support teams with the agility to respond to suggestions and proactively improve the user experience.

Spirent Communications plc