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NebuAd CEO Steps Down

1:35 PM -- Former Juniper Networks Inc. (NYSE: JNPR) CFO Bob Dykes has gone back to being a CFO, having left his chief executive job at NebuAd Inc. after about 18 months. (See Juniper Loses More Execs and Dykes Joins NebuAd.)

He'll be taking a job at VeriFone Holdings Inc. , the company announced today.

Dykes apparently left Juniper looking for a CEO challenge, and boy, did he find one. No doubt you've heard about the controversy around NebuAd and Phorm Inc. , services that monitor Web browsing in order to facilitate targeted-ad placements.

Privacy advocates don't like targeted ads, and they were even less happy to hear that NebuAd modifies packets and routes browsers through an extra Website. The word hijacking got thrown about, with good reason, and NebuAd and Phorm found themselves testifying to Congress. Robb Topolski -- whose name you'll recognize from that recent Comcast Corp. (Nasdaq: CMCSA, CMCSK) affair -- provides a good history on his blog.

For deeper details, you can read NebuAd's patent application here.

Dykes is still chairman of NebuAd. The new CEO is going to be the company's president, Kira Makagon, according to an AP report.

Oh, and if you're interested in this topic, you'll want to check out Front Porch Inc. It gets an ominous mention in this AP article.

— Craig Matsumoto, West Coast Editor, Light Reading

Pete Baldwin 12/5/2012 | 3:30:47 PM
re: NebuAd CEO Steps Down " BT will invite thousands of its broadband subscribers to voluntarily participate in a third trial of Phorm's advertising targeting system starting tomorrow, the two firms said this morning.

"The trial was originally scheduled to begin in mid-March, but has been repeatedly delayed amid technical problems and legal controversy. It's planned that 10,000 residential lines will be monitored and profiled in real time."

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