Every now and then, someone in this industry really tells it like it is.
The latest example of this is Kevin Russell, the CEO of Australian operator Optus, who admitted during an interview at an end-of-year media party that mobile service providers, including his own, have exploited "bill shock" to reap additional revenues.
He's not proud of it, though, describing the practice as "immoral." See what he had to say by reading this Sydney Morning Herald article, which was brought to our attention by our Hong Kong-based contributing editor Robert Clark.
Normally, industry talk around bill shock issues relates to the regulatory measures and use of policy management systems to reduce the likelihood of mobile customers unwittingly building up enormous charges. It's interesting to hear of another take on the issue. (See MACH Launches Bill Shock Prevention, EC Tackles Mobile Data Bill Shock, and FCC's Bill Shock Starting Pistol.)
And let's hope Russell is not pilloried for his honest admission.
— Ray Le Maistre, Editor-in-Chief, Light Reading