FTS Touts Business Control Layer
The Business Control Layer is a software layer in a service provider's infrastructure residing between the network/OSS and the BSS. The Business Control Layer simultaneously connects to any network infrastructure and includes service management elements from the billing system coupled with real-time charging and network management elements. The technology can dynamically adapt network or service behaviour, at the customer level, in order to increase service providers' revenue and improve customer experience. This works by capturing customer interaction events in real-time and responding in real-time based on a pre-configured set of business policies or actions, such as sending the subscriber a message, provisioning a network element, balance management or rating.
Business Control Layer based products are targeted at CSPs looking to complement their OSS/BSS with business policies and control as well as CSPs looking to inject a business policy layer on top of their network infrastructure enabling better visibility and control of network equipment and services.
Paul Hughes, VP Billing & Payment Strategies, Yankee Group commented: "As communication services become commoditized, the service providers that can reduce churn by giving customers an improved experience, whilst maximizing ARPU are the ones that will prosper. Business Control Layer is an important new technology that can give service providers the means to achieve that, and therefore realize an important competitive advantage."
FTS (London: FTS)