App-Centric Mobile Operators on the Rise
Mobile operators' investments in the past few years have slowly shifted from traffic management to service differentiation, and they are turning towards mobile apps to set their pricing plans apart.
According to new research from Allot Ltd. (Nasdaq: ALLT), 85% of operators across the globe now have some sort of "value-based" pricing plan, whether it be shared data, zero-rating apps, a partnership with an over-the-top provider, or something else. (See Allot: Apps-Based Plans Bring Higher ARPU.)
It's not just operators in emerging markets, either. Europe is leading the pack with service innovation, followed by Latin America and North America, according to Allot. Check out the company's infographic below for more on its report findings and what they mean for operators and their customers.