Top Picks Update: Sherlock's in Town!

2:25 PM -- Now we're getting somewhere. We have some creativity in the Telecom Software category of our Top Picks industry recognition program -- and I'm likin' it!

Dreaming up a different, non-press-release/marketing-whitepaper-based nomination isn't that hard to do, I don't think, but so far only the team at AppTrigger Inc. has delivered an alternative pitch with a distinct Sherlockian theme.

And no, it wasn't a "lemon entry." (Geddit?)

Check it out on the message boards, along with the other (more pedestrian) bids, and the early nominations.

Things are a bit slower in the IP Applications (VOIP, IMS) category. Come on folks -- let's hear about the hot IP-based apps developments!

And, just in case you missed it the previous eight times, here's a short guide to putting your company, partner, or favorite firm into contention.

How to become one of Light Reading's Top Picks
Here are three things you can do to vault your company into Top Picks contention:

1) Nominate. Let us know what your company is doing that's so great. Don't overthink the category placement or how much information we'll need. Just shout out and tell us you want to be considered and we'll let you know what info we'd like to have.

2) Participate. If we pose a question to you via our message boards, you have to respond on our message boards. If you don't, that could hurt your chances of winning. Having your lazy PR firm cut and paste chunks of your corporate Website into emails is not the way to win this contest. We want to talk to the companies directly and hear why they're excited about what they're selling, building, or planning.

3) Reciprocate. If you really want to be a Top Pick, you'll go the extra mile and help us evaluate your category peers. Why not pose some hard questions to your competitors in the space? Why not challenge our editors to explain why their shortlist of companies includes products and services that are clearly inferior to yours? Most people in telecom don't have that kind of backbone, but for the few that do, your efforts will be rewarded.

Finally, here are some Top Picks links to help you out and cover any questions you may have:

— Ray Le Maistre, International News Editor, Light Reading

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