Telcos Tackle Transformation in Smaller Bites

Many more communications service providers are engaged in transforming their operations systems, and those transformation projects are already producing results, according to a global survey sponsored by Amdocs Ltd. (NYSE: DOX) and conducted by Telesperience . (See Amdocs Survey Finds More Telcos Transforming.)

The survey found 70 percent of the telecom network operators questioned have begun a transformation process, and a third of those are already seeing benefits such as faster time to market, even though their projects are not yet complete.

Amdocs undertook the survey to verify what it perceived to be greater transformation activity in the past two years, says Guy Maidan, product marketing manager.

"The projects today are different from what they were five or six years ago, when they were bigger projects, usually started by the IT department," Maidan says.

Today's transformation projects can be driven from the marketing or business side of the house and are more focused on specific business goals, such as serving a particular customer base more effectively, becoming more agile in introducing new products or creating a single customer interface across two merging companies. Many transformation projects are focused on lowering costs, Maidan says, and almost all have a pre-determined goal for return on investment.

"We have learned a lot about transformation along the way, and one of the things we have learned is that to get the whole company behind you, you need to get some quick wins," he says. "We lay out an ROI for every project now so that is clear."

Why this matters
While service providers know they have to modernize old OSS/BSS systems, the notion of transformation got something of a black eye because of large-scale projects that didn't live up to their billing. The survey shows that transformation is happening on a broad scale but in a more manageable way that produces more immediate results.

For more
Here's a look at some recent transformation projects that have attracted attention:

— Carol Wilson, Chief Editor, Events, Light Reading

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