Mgmt World: Putting Down Roots in Europe

11:25 AM -- DUBLIN -- Management World 2011 -- A few hours after arriving here in Dublin, EuroBlog bumped into a promising-sounding U.S. startup that's looking to break into Europe.

RootMetrics has developed software that measures mobile customer experience using specific measurements, such as the downstream data rate being experienced within a particular cell. The company is already attracting attention with its reports and data, as used in this Light Reading Mobile article from January this year -- CES Operator Winners & Losers.

Now CEO and founder Paul Griff is in Europe to check out the region's market dynamics and meet with some movers and shakers with a view to expanding onto the Old Continent.

Griff showed us his company's consumer application, which illustrates, for example, the quality of mobile data coverage within a particular area and the performance of individual operators compared with each other -- a powerful tool!

If RootMetrics can gain a reputation for delivering reliable results from its algorithms, then it's set to be a company worth watching.

— Ray Le Maistre, International Managing Editor, Light Reading

digits 12/5/2012 | 5:04:50 PM
re: Mgmt World: Putting Down Roots in Europe

Hpoing to meet more companies on the cusp of bigger things here at Management World - if we meet any more you'll be able to read about them at our special show site



And let us know if there are any companies in Dublin you think we should check out!

sarahthomas1011 12/5/2012 | 5:04:49 PM
re: Mgmt World: Putting Down Roots in Europe

I like Root Metrics because they seem more independent than most metrics companies I've talked to. Root doesn't fence sit and doesn't feel like a startup that's hoping to sign up operators as customers and, thus, won't talk smack.

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