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Mgmt World: Putting Down Roots in Europe

11:25 AM -- DUBLIN -- Management World 2011 -- A few hours after arriving here in Dublin, EuroBlog bumped into a promising-sounding U.S. startup that's looking to break into Europe.

RootMetrics has developed software that measures mobile customer experience using specific measurements, such as the downstream data rate being experienced within a particular cell. The company is already attracting attention with its reports and data, as used in this Light Reading Mobile article from January this year -- CES Operator Winners & Losers.

Now CEO and founder Paul Griff is in Europe to check out the region's market dynamics and meet with some movers and shakers with a view to expanding onto the Old Continent.

Griff showed us his company's consumer application, which illustrates, for example, the quality of mobile data coverage within a particular area and the performance of individual operators compared with each other -- a powerful tool!

If RootMetrics can gain a reputation for delivering reliable results from its algorithms, then it's set to be a company worth watching.

— Ray Le Maistre, International Managing Editor, Light Reading

digits 12/5/2012 | 5:04:50 PM
re: Mgmt World: Putting Down Roots in Europe

Hpoing to meet more companies on the cusp of bigger things here at Management World - if we meet any more you'll be able to read about them at our special show site


http://www.lightreading.com/management-world/


 


And let us know if there are any companies in Dublin you think we should check out!

sarahthomas1011 12/5/2012 | 5:04:49 PM
re: Mgmt World: Putting Down Roots in Europe

I like Root Metrics because they seem more independent than most metrics companies I've talked to. Root doesn't fence sit and doesn't feel like a startup that's hoping to sign up operators as customers and, thus, won't talk smack.

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