FourthWall Uses Microsoft to Mine STB Data
FourthWall Media’s Ad Aim Network® product collects real time set top box data from digital cable homes within their participating footprint. AdAim Network® also provides reports and analysis of this activity for all cable channels available within a participating system.
“The world of targeted television advertising and hyper-fragmented programming options for viewers is fast approaching,” said Bill Feininger Senior Vice President, Media Measurement. “What will reassure advertisers and programmers alike is a large, complete, unassailable picture of usage among all of the viewing options. With the completion of this agreement, FourthWall has extended its set top box dataset and enhanced its ability to provide valuable insights on television media consumption. In addition, cable operators participating in the AdAim Network receive a valuable tool to access viewership activity of their own, unique subscribers.”
FourthWall Media Inc.