12:20 PM -- Amdocs Ltd. (NYSE: DOX) is hoping its new telecom software release, CES 8.0, will help it boost its market share in India, the country's lead executive told Light Reading following a press conference in New Delhi. (See Amdocs Adds Telco 2.0 Smarts to Its CES.)

When Amdocs entered the Indian market in 2004 it was already playing catchup with rivals such as IBM Corp. (NYSE: IBM). Now the company has established itself in the Indian market -- it counts Bharat Sanchar Nigam Ltd. (BSNL) , Reliance Communications Ltd. , and Tata Teleservices Ltd. as customers -- and is pushing hard to win new business with its enhanced platform.

"The Indian market conditions are such that the operators have to be agile to react to the market conditions," says Anshoo Gaur, general manager of Amdocs in India, who notes that, with increasing pressure on their margins, the operators need to develop new revenue streams.

"CES 8.0 will help them react faster to the changing market situations and also enable them to offer products which will help them monetize their assets. For instance, with this product, they will be able to offer three-way conferencing for the pre-paid customers, which none of the [Indian] service providers do as of now. It's not just a revenue management system, but will help the service providers differentiate themselves."

Amdocs is also hoping the updated product will attract attention from India's next-generation mobile market, as it includes functions specific to the planning and management of access and backhaul infrastructure, which are vital to the efficient rollout and management of new 2G and 3G networks. (See India's 3G Spectrum in Short Supply .)

Gaur says Amdocs is currently in talks with some of India's greenfield mobile operators. (See A Guide to India's Telecom Market.)

— Gagandeep Kaur, India Editor, Light Reading