LR Launches 'Bridging the Chasm' Campaign
The initiative, which begins today with the publication of our Bridging the Chasm Manifesto, has been launched to draw attention to a key organizational issue that fixed, mobile, and cable operators around the world need to address -- the integration of their networks and IT teams. (See Bridging the Chasm: A Manifesto.)
Currently, the vast majority of service providers have separate networks and IT teams that work independently, often in ignorance of what each other is doing or how the other team functions. That, in turn, means they're restricted in their ability to quickly and efficiently identify, and act upon, new service and customer experience opportunities that could make the difference between being first or last to market.
And that's a recipe for operational and financial disaster in a communications services world increasingly dominated by Web services giants such as Apple Inc. (Nasdaq: AAPL), Amazon.com Inc. (Nasdaq: AMZN), Facebook , Google (Nasdaq: GOOG) and Skype Ltd.
Heavy Reading Chief Analyst Graham Finnie believes the outlook is gloomy for operators that don't implement a Bridging the Chasm strategy. If operators fail to integrate their teams and operations, "they'll become increasingly marginalized and become minor players in the overall broadband value chain," says Finnie in a Light Reading TV interview.
But all's not lost. If operators can combine their IT and networks capabilities (especially their teams) then they'll be in a position to capitalize on the strength their networks, subscriber data, direct customer relationships and communications services know-how -– and that's a combination of attributes the online giants can't match.
Light Reading can see signs that some traditional carriers are already Bridging the Chasm, and we'll be reporting on those developments. Look out for an interview with Clive Selley, the CTO/CIO of BT Group plc (NYSE: BT; London: BTA), who explains how BT has brought together previously disparate parts of its organization with the aim of delivering services more quickly and to a higher standard.
And in the coming months (and years), we'll be tracking developments, or the lack of them, at all sorts of operators, all the time aiming to share the carriers' different experiences and strategies in an effort to stimulate debate and raise awareness of this critical organizational development.
Of course, we're keen to find out what everyone thinks about the ideas outlined in our Bridging the Chasm Manifesto, so please make good use of the message boards below to share your thoughts.
— The Staff, Light Reading
Interested in learning more on this topic? Then come to Subscriber-Centric 4G & Advanced Services: Using OSS/BSS to Drive Revenue in 2011, the first stop in our Service Provider IT Global Event Series. To be staged in London, Jan. 25, admission is free for attendees meeting our prequalification criteria. For more information, or to register, click here.