LR Launches 'Bridging the Chasm' Campaign

Light Reading today launches a new editorial campaign, called "Bridging the Chasm," that aims to highlight one of the main challenges currently facing the world's communications service providers -- and it's more to do with people than technology.

The initiative, which begins today with the publication of our Bridging the Chasm Manifesto, has been launched to draw attention to a key organizational issue that fixed, mobile, and cable operators around the world need to address -- the integration of their networks and IT teams. (See Bridging the Chasm: A Manifesto.)

Currently, the vast majority of service providers have separate networks and IT teams that work independently, often in ignorance of what each other is doing or how the other team functions. That, in turn, means they're restricted in their ability to quickly and efficiently identify, and act upon, new service and customer experience opportunities that could make the difference between being first or last to market.

And that's a recipe for operational and financial disaster in a communications services world increasingly dominated by Web services giants such as Apple Inc. (Nasdaq: AAPL), Amazon.com Inc. (Nasdaq: AMZN), Facebook , Google (Nasdaq: GOOG) and Skype Ltd.

Heavy Reading Chief Analyst Graham Finnie believes the outlook is gloomy for operators that don't implement a Bridging the Chasm strategy. If operators fail to integrate their teams and operations, "they'll become increasingly marginalized and become minor players in the overall broadband value chain," says Finnie in a Light Reading TV interview.

But all's not lost. If operators can combine their IT and networks capabilities (especially their teams) then they'll be in a position to capitalize on the strength their networks, subscriber data, direct customer relationships and communications services know-how -– and that's a combination of attributes the online giants can't match.

Light Reading can see signs that some traditional carriers are already Bridging the Chasm, and we'll be reporting on those developments. Look out for an interview with Clive Selley, the CTO/CIO of BT Group plc (NYSE: BT; London: BTA), who explains how BT has brought together previously disparate parts of its organization with the aim of delivering services more quickly and to a higher standard.

And in the coming months (and years), we'll be tracking developments, or the lack of them, at all sorts of operators, all the time aiming to share the carriers' different experiences and strategies in an effort to stimulate debate and raise awareness of this critical organizational development.

Of course, we're keen to find out what everyone thinks about the ideas outlined in our Bridging the Chasm Manifesto, so please make good use of the message boards below to share your thoughts.

— The Staff, Light Reading

Interested in learning more on this topic? Then come to Subscriber-Centric 4G & Advanced Services: Using OSS/BSS to Drive Revenue in 2011, the first stop in our Service Provider IT Global Event Series. To be staged in London, Jan. 25, admission is free for attendees meeting our prequalification criteria. For more information, or to register, click here.

Vishnu Goel 12/5/2012 | 5:15:07 PM
re: LR Launches 'Bridging the Chasm' Campaign

This is a great effort  from Light Reading  in highlighting and pointing the gaps between technology,IT and people.What usually happens at the Service Providers is they look for all hardware and "software/services" requirements be filled by the NEMs.This is natural as these NEMs are the first external point of communication.This scene is changing rapidly because of complex technology interfaces and specialised IT requirements.As these complexities are increasing with IP centric net peculiar situations the need of SPIT players and specialised SIs are required.These gaps are also due to the difference in peoples professional background.Oftentimes, they are not able to link the tech issues with the Business Objectives.We trust this LR initiative will bring closer the players as well as integration of technologies to create Enterprise value.Vishnu Goel T&M +919810101238 

Croupe 12/5/2012 | 5:15:05 PM
re: LR Launches 'Bridging the Chasm' Campaign

Although I highly agree with the premise of the campaign, the term "Crossing the Chasm" is usually associated with taking a technology/product/idea from early adopter stage to mass market appeal.  I could see confusion arising when communicating with people outside the friendly Light Reading sphere.



DCITDave 12/5/2012 | 5:15:02 PM
re: LR Launches 'Bridging the Chasm' Campaign

I don't think either phrase is mass market enough to be mistaken for anything. But, man, is it tough to come up with a name for things these days.

Croupe 12/5/2012 | 5:15:01 PM
re: LR Launches 'Bridging the Chasm' Campaign

I hear that - all the good ones are taken.  I look forward to the series for sure.  It's a topic that is definitely important to my company.



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