Poll: Businesses First to Buy IMS Apps

New poll results show that Light Readers believe businesses, not residential consumers, will be first to buy and deploy new services made possible by the IP Multimedia Subsystem (IMS). (See IMS: What's the Use?.)

Of the 250 or so respondents to the poll, 58 percent believe corporations and other enterprises will be first to use converged applications such as unified messaging and dual-mode phone service. Only 42 percent of poll takers said residential consumers would be first to drive sales of the new applications.

The poll asked readers what the first IMS "killer app" will be, who will make it, and who will buy it. (See Cingular Picks Lucent for IMS and SBC Picks Lucent's IMS .)

Readers believe "converged" applications that leverage both wireless and wireline assets will be the first to make a difference in the marketplace. (See IMS: Simplify First, Add Apps Later.)

Thirty-one percent of poll-takers singled out unified messaging as the application most likely to sell. Unified messaging combines real-time communication modes like IM, voice, and video on a single interface. That interface also typically bundles in the user’s email client, as well as a contact database, calendar, and other organizational tools.

Twenty-five percent of readers think dual-mode phone service will click with business consumers first. The service allows a wireless call session to seamlessly convert to a wireline-based call when the user comes in range of the home or office LAN.

Another 15 percent of poll takers believe “presence” applications will be popular with business consumers. Presence management tools are often bundled with unified messaging services to show whether users are connected to the network, and which communication modes are possible.

The poll results suggest that “blended” applications, in which IMS-enabled operators orchestrate multiple services inside a single call session, may not be the first to be demanded by consumers. Rather, near-term sales of IMS-enabled services may center on applications that simply combine heretofore disparate telecom services. (See IMS Guide and LR Explains IMS.)

Readers were also asked what sorts of telecom companies would emerge as the key developers of new IMS-enabled applications. Most poll takers -- 42 percent -- believe that insurgent applications specialists like Ubiquity Software Corp. and Personeta Inc. will edge out legacy equipment providers like Lucent Technologies Inc. (NYSE: LU) and Siemens AG (NYSE: SI; Frankfurt: SIE) for market share in the IMS application development business. Only 35 percent of readers thought the incumbents would maintain a leadership position.

Only 11 percent of Light Readers believe that upstart softswitch vendors like Sonus Networks Inc. (Nasdaq: SONS) and Veraz Networks Inc. will take a leading role in developing IMS applications. (See Sonus, AOL Team On IMS .)

— Mark Sullivan, Reporter, Light Reading

dljvjbsl 12/5/2012 | 2:55:24 AM
re: Poll: Businesses First to Buy IMS Apps IMS is a carrier service creation environment that is akin to the AIN. It has absolutely no relevance to enterprise sysems or customers. IMS' primary task is to allow the remote acccess of services from one carrier network to another. Now how this would be in anyway useful to enterprise customers is something that is going to have to be explained to me.

a) IMS offers no useful services in itself

b) IMS has no solution to the service composition problem beyond arm waving

c) IMS is a means for identifying subcribers on a foreign network to their host network

Now what in this is attractive to enterprise customers?
materialgirl 12/5/2012 | 2:55:22 AM
re: Poll: Businesses First to Buy IMS Apps Why On Earth try to re-create Internet-provided, end-point located, services that come for free on a pricey IMS system? How much do you pay for IM now. With YHOO and MSFT someday working together, 275M converged IM users will get presence and voip for free.

Only in our currently pro-RBOC regulatory envorinment would IMS and video even be considered. It all flies in the face of decades of successful common carrier-based regulation. We will all be sorry if IMS ever sees the light of day.
Sign In