Calling All IMS Vendors

Calling vendors with IMS products: I need your help.

Specifically, I need you to step up to the plate and produce some case studies that demonstrate that IP Multimedia Subsystem (IMS) isn’t just hype – that it can actually deliver on its promises of enabling telecom operators to generate additional revenues at the same time as cutting costs

I’m making this plea because a project I’ve been working on appears to have come to a bit of a grinding halt.

It began at Globalomm in June when I met the CEO of Metaswitch Networks , John Lazar, and we got chatting about current trends. Lazar said that people were tired of technical discussions about IMS; they wanted know what IMS could do for them, from a business perspective.

This struck a chord with me, and I came up with the idea of Light Reading creating a sort of online album of IMS case studies. Each case study would be a page, and would follow the same format, so that vendors could submit a project by simply filling in a form and sending it in with a diagram. Light Reading would create a Web page from it. We’d keep on adding case studies, one per page, indefinitely, and create an indexing system so that readers could find projects that might match what they were planning.

To cut a long story short, everybody loved the idea, so I went away and got Tim Hills, a regular author of Light Reading reports, to work with Metaswitch to come up with a draft form for vendors to complete in order to submit a case study for posting on Light Reading.

Next step is putting a few examples of case studies into the form to see whether it would work. Hence this column, inviting all vendors to come up with case studies of IMS being implemented in real-life networks. If hardly anybody comes forward, I think it will prove something, don’t you?

By the way, I would also like to get some feedback on the draft form, which you may examine here. Get in touch if you’d like to help. I’m at [email protected].

— Peter Heywood, Founding Editor, Light Reading

mkmurali 12/5/2012 | 3:43:49 AM
re: Calling All IMS Vendors It does not come as a surprise to see editors of Light Reading having tough time finding real world examples of IMS. Just waiting with curiosity to see what will truly deserve a place in the IMS album.

And regd the format of information collected from vendors/operators about a case study, the case study should explain how IMS enabled that particular service. That help figure out what IMS brought uniquely to the offering. That would give a better picture of Why we need IMS. Because, if IMS does the same run-of-the-mill stuff, why do we need IMS at all?
Peter Heywood 12/5/2012 | 3:43:43 AM
re: Calling All IMS Vendors So, is IMS another case of the emperor's new clothes?
Gabriel Brown 12/5/2012 | 3:43:33 AM
re: Calling All IMS Vendors Reluctantly IGÇÖll take the bait.

HereGÇÖs a short list of some publicly announced IMS wins (apparently running live services).

Sure, you can argue that these are not GÇ£properGÇ¥ IMS deployments, and have very few users, but itGÇÖs a start.

* Video sharing thing (Nokia & TMN, Portugal):

* Video sharing thing (Nokia & CSL, Hong Kong):

* Video sharing thing (Nokia & TIM, Italy):
Also with Ericsson:

* IP Centrex (Ericsson & Telefonica)

* General purpose IMS platform (Lucent, Ericsson, & Sprint)

The IMS specs are only just getting done, so itGÇÖs a bit soon to expect lots of deployments and case studies.
Peter Heywood 12/5/2012 | 3:43:33 AM
re: Calling All IMS Vendors It's just been drawn to my attention that a lot of vendors might not be able to disclose who their customer is on their IMS trials and deployments.

I'm game to accept anonymous ones to get this project off the ground.

Does that make a difference?
mkmurali 12/5/2012 | 3:35:35 AM
re: Calling All IMS Vendors Its been more than 2.5 months, and I don't see any activity on this board with IMS applications other than a few video sharing applications.

For those who believe Video Sharing will be the killer app, think again. It will be a dream if a customer pay for video sharing. Some how, it doesn't make sense to me to share video directly. Few factors that would affect my decision. 1) I have more than one friend/family member that I want to share my video with. 2) Some of my friends/family are not in the same country. 3)Not everybody have 3G/Unlimited Internet plan.

What I will do is record the video and upload to Youtube(s). Now anybody from anywhere in the world can access the video any time. Not necessarily from a mobile. All I need is a capability from my phone to record video and upload to a website. Does it make any sense? A capable mobile phone and nice internet connection. I don't quite need to subscribe to any carrier applications.
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