Bulldog Bites on IMS
Stefano Cantarelli says IMS (IP Multimedia Subsystem) is most often associated with the plans of large carriers that want to create a common service control platform to deliver multiple services that, until now, have required the deployment of multiple networks and support systems. (See IMS Guide and IMS Crunch Time).
But this technical benefit, and its associated operational and capital expenditure savings, can also be enjoyed by smaller, more focused carriers, says the CTO. He adds that Bulldog already has some IMS capabilities behind its VOIP service, which is managed using softswitch technology from Italian vendor Italtel SpA. (See Marconi, Italtel Score at C&W.)
But for Cantarelli, who is a keynote speaker at this Thursday's one-day conference in London, IMS: Blueprint for an Applications Revolution. the main benefits of IMS are the increased service control a carrier can gain, and the "richness" of the services that can be marketed.
"The capability to integrate different media into a single service, which IMS allows, will give us a richer way to communicate. Today we're very limited in what we can do," says the Bulldog man. "The ability for a user to communicate their mood and their status" is an example of a much richer services environment.
"IMS is very important for the control of services. We are very happy for our customers to use peer-to-peer services, but we need to know what services they are using so we can provide the right levels of QOS. IMS gives us the capabilities to provide the right quality levels for the right services. But providing that QOS comes at a cost, and we need to be able to charge for those different QOS levels."
— Ray Le Maistre, International News Editor, Light Reading
For a comprehensive look at how IMS is driving network convergence, check out IMS: Blueprint for an Applications Revolution, to be held at the Langham Hotel in London on December 8, 2005.
Hosted by Graham Finnie, Heavy Reading Senior Analyst, IMS: Blueprint for an Applications Revolution will ensure that attendees understand both the opportunities and threats the IMS revolution presents.
For more information, click here.
Sponsorship opportunities are still available. Direct all inquiries to: [email protected].