Cloud enablement

BT: Carriers Should be Cloud Orchestrators

SINGAPORE -- CommunicAsia 2011 -- Telecom operators shouldn't bother trying to build an exhaustive suite of cloud services in an effort to compete with the likes of Amazon.com Inc. (Nasdaq: AMZN), Microsoft Corp. (Nasdaq: MSFT) and Salesforce.com Inc. , but instead make the most of their strengths as network operators to enhance the cloud services ecosystem, a BT Global Services executive stated here today.

Addressing delegates at the CommunicAsia conference here in Singapore, Sean Bergin, head of global telecom markets for Southeast Asia at BT Global Services, said "competing head-to-head" with cloud services specialists "is pointless." Telcos, while able to develop and offer certain services themselves, such as virtual data center, managed SIP-based communications and videoconferencing offerings, should look at aggregation models that play to their infrastructure strengths. (See BT Boasts Biggest Financial Cloud, A Straight Look at BT's Vertical Clouds, BT Adds to Cloud Offering and BT, Cisco Claim Cloud Coup.)

He noted that telecom operators are ideally placed to capitalize on the service delivery aspects that their networks can enable and build in the levels of security that enterprise CIOs are looking for from their cloud services providers.

With that in mind, BT sees a future for itself as a "cloud orchestrator," pulling together its own cloud services with those from third parties, such as Amazon and Microsoft, to provide a single point of contact and strict service level agreements (SLAs) for enterprise users. "CIOs need consistent service management" across their multiple cloud services and that's the sort of offering a telecom operator can provide.

Bergin noted that BT has already developed such a cloud services package and has a prototype service in proof-of-concept trials with a number of customers.

— Ray Le Maistre, International Managing Editor, Light Reading

stevecrawf 12/5/2012 | 5:01:29 PM
re: BT: Carriers Should be Cloud Orchestrators

Delivering cloud services is emerging as the most important revenue opportunity of the decade for service providers.  On the 25th anniversary of John Gage's prophetic statement that ‘The Network is the Computer', traditional carriers are well positioned to make the leap from network services delivery to networked services delivery.  For most of them, it's no longer a question of if but rather how they make that transition to delivering 'the cloud'.    

With many different clouds serving many different needs, implementing a cloud services delivery infrastructure around a few offerings today raises the risk of managing services stovepipes tomorrow.  And given that not all services they may want to sell will reside in their own data centers, service providers must also contend with how they can deliver and manage external services as well as internal cloud services in a manner that still provides a seamless user and life-cycle management experience for their customers. 

An approach that's quickly gaining interest and adoption is the Cloud Services Brokerage (CSB) model, which provides an architectural, business and IT operations model for enabling, delivering and managing different cloud services within a federated and consistent provisioning, billing, security, administration and support framework. 

For service providers, operating as a CSB will enable them to unify the delivery of cloud services and differentiate their networks as a true cloud computing platform. 

Jamcracker's cloud aggregation platform enables service providers, technology providers, and enterprise IT organizations to operate their own cloud service brokerages.  They can aggregate a wide array of pre-integrated cloud services and on-board their own, and deliver them to their customers, through their channel partners or to their employees.

Gartner recently designated Jamcracker as a "Cool Vendor in Cloud Services Brokerages."   According to Gartner's analysis of Jamcracker, "Enterprises, service providers and cloud providers can all find something of value in Jamcracker's offerings. An enabling platform for service management and integration, combined with the ability to unify services from private cloud through public cloud and value- added services for an ecosystem, is a long-term brokerage opportunity. Customers can simplify a complex situation with a single-service network approach from Jamcracker."  (Source: "Cool Vendors in Cloud Services Brokerages, 2011," Gartner, April, 2011.)


pgilmer 12/5/2012 | 5:01:14 PM
re: BT: Carriers Should be Cloud Orchestrators

There are likely multiple challenges in the IT back-office to orchestrate cloud services fulfillment that service providers will not be able to address on their own.

Service Provider IT (SPIT) and the essential OSS service fulfillment function must be expanded beyond its traditional scope to include on-boarding multiple cloud SaaS providers, providing an integrated service catalog of cloud offerings, managing the order entry and order management for cloud service packages, and then the provisioning, authentication and entitlements to enable access of cloud services.

For service providers to choose a build-in-house approach to handle this level of operational complexity for cloud orchestration will be a daunting challenge. Order management and fulfilment processes go well beyond the standard service and network-layer of OSS service fulfillment as per todays e-TOM and related OSS industry delivery models.

Companies like Sigma Systems, a global leader in advanced OSS service fulfillment is already addressing the challenges and requirements of Cloud Services Enablement,&nbsp;Orchestration&nbsp;and Delivery.

Service providers should look to OSS vendors that are already well versed and experienced in delivering an array of residential and business services. The OSS vendors with the "service-layer" knowledge in their OSS&nbsp;platforms are best prepared to address the next-generation challenges of orchestrating service fulfillment to the cloud.

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