AMSTERDAM – Communication Service Providers (CSPs) need a self-imposed shift in corporate culture in order to capitalize on the massive amounts of potentially useful data they have at their fingertips.
That's one of the conclusions from the first morning's debate at the Big Data Analytics Summit here in the Dutch capital.
The TeleManagement Forum (TM Forum), the event's organizer, attracted a number of CSP executives from the likes of Belgacom SA, Cricket Communications Inc. and Orange Polska (with many more to come) to talk about why and how they are approaching the so-called Big Data challenge.
The overall theory is that by extracting useful information from the information that is currently hidden and untapped in many systems and networks, CSPs can provide a better customer experience, develop more targeted and intelligent marketing programs and develop new business models that will ultimately enable them to maximize their top and bottom lines.
Here are my takeaways from the conference sessions so far:
"The human aspect is as important, if not more important, than the technology," stated Belgacom Business Intelligence Manager Wim Castuer at the end of his presentation. He outlined how the Belgian incumbent reorganized and brought together its IT and business/marketing teams in an effort to figure out how to get from "data spaghetti to [a] structured data model."
And to finish off, here's the quote of the day:
"Big Data sounds sexy but it's actually very dirty" -- Tapan Bhatt, senior director of industry solutions, Splunk Inc.
— Ray Le Maistre, International Managing Editor, Light Reading