Network operators have realized the value that the hoards of data they have on their networks and customers holds, but they are still working out their strategies to ingest, understand, and act on that data.
Standing in their way are a number of challenges -- both cultural and technological -- a lack of know-how, and an unproven ROI. At the same time, there's no shortage of opportunities that can arise when operators make big-data analytics one part of their overall customer experience management (CEM) strategy.
Join TM Forum chief strategy officer Nik Willetts, along with Heavy Reading analyst Ari Banerjee, and the editors of Light Reading in a live chat on Wednesday, October 23, at 12:00 noon EST (9:00 a.m. PST) to discuss how big-data and CEM can transform how an operator does business. We'll look at the options for cutting through the noise, evaluate the big-data vendors, and discuss the biggest opportunities to use data to improve the customer experience and make money in the process.
We'll also chat about how operators are actually implementing big-data analytics today, as well as get a sneak peak at the TM Forum's upcoming Digital Disruption conference next week in San Jose, Calif., where big-data will be a big topic.
Bring your questions on big-data analytics and CEM. We hope to see you there on Wednesday.
- Getting the Best out of Big-Data
- Big-Data's Not So Big Without CEM
- Big Data Attracts Big Dollars, New Faces
- Guavus Gets a New Top Dog
- Open-Data: A No-Brainer for All
— Sarah Reedy, Senior Editor, Light Reading