cVidya Unveils Enrich Mobile Marketing Analytics Suite
LONDON -- cVidya, a leading provider of Revenue Analytics solutions for digital and communications service providers, today launched a powerful Marketing Analytics solution that will enable mobile operators to maximize revenue from existing services, improve customer acquisition and retention, and break into new markets.
Able to analyze customer information from multiple sources, Enrich offers a 360° view of cross-business key performance indicators, as well as packages of pre-modeled customer data analytics designed to address specific challenges faced by mobile operators. These include accelerating the penetration of data services and maximizing data revenue, improving customer acquisition and retention, managing LTE migration, optimizing price plans, and identifying opportunities for collaboration with third parties.
Enrich also enables marketers to independently detect new business opportunities, identify underserved customer segments and their needs and preferences, detect and address negative trends in customer behavior and monitor the impact of marketing initiatives. Armed with this extensive insight, marketers can significantly improve the strategic planning of products, promotions and third-party collaborations.