4:30 PM There's a light at the bottom as Sony Ericsson fights to move back up

Sarah Thomas, Director, Women in Comms

October 21, 2010

1 Min Read
Sony Ericsson Rises & Falls

4:30 PM -- There's a flickering bright spot in a report typically headlined by the likes of Apple Inc. (Nasdaq: AAPL) and BlackBerry , and that's Sony Ericsson Mobile Communications . (See RIM, Apple Increase Market Share in Q1.)

Okay, well, it slipped from the top-five handset vendors in the second quarter, but it did experience a sharp uptick in smartphone sales, according to IHS iSuppli 's latest vendor rankings.

The company's growth spurt came thanks to its shift away from higher-volume feature phones toward higher-profit, mostly Android-based smartphones, iSuppli surmises. The handset maker shipped 15.4 percent more smartphones than in the previous quarter.

If you want to be a pessimist then you might note that Sony Ericsson also fell from fourth place in the first quarter to sixth place in the second quarter, marking the first time in three years it didn’t rank in the top five, as RIM and ZTE Corp. (Shenzhen: 000063; Hong Kong: 0763) sneaked by it.



But, I'm feeling optimistic today, and a little sick of Apple stealing the show, so I'll point out that Sony Ericsson was the fourth fastest-growing smartphone brand in the second quarter.

Its third-quarter results were just as mixed too with revenues, device volume sales, and the ASP slipping in an otherwise profitable quarter. (See Sony Ericsson's Mixed Bag.)

Looks like Sony Ericsson made the right choice in going high end, but with competition increasing, a sixth-place finish will never be this notable again.

— Sarah Reedy, Senior Reporter, Light Reading Mobile

About the Author(s)

Sarah Thomas

Director, Women in Comms

Sarah Thomas's love affair with communications began in 2003 when she bought her first cellphone, a pink RAZR, which she duly "bedazzled" with the help of superglue and her dad.

She joined the editorial staff at Light Reading in 2010 and has been covering mobile technologies ever since. Sarah got her start covering telecom in 2007 at Telephony, later Connected Planet, may it rest in peace. Her non-telecom work experience includes a brief foray into public relations at Fleishman-Hillard (her cussin' upset the clients) and a hodge-podge of internships, including spells at Ingram's (Kansas City's business magazine), American Spa magazine (where she was Chief Hot-Tub Correspondent), and the tweens' quiz bible, QuizFest, in NYC.

As Editorial Operations Director, a role she took on in January 2015, Sarah is responsible for the day-to-day management of the non-news content elements on Light Reading.

Sarah received her Bachelor's in Journalism from the University of Missouri-Columbia. She lives in Chicago with her 3DTV, her iPad and a drawer full of smartphone cords.

Away from the world of telecom journalism, Sarah likes to dabble in monster truck racing, becoming part of Team Bigfoot in 2009.

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