Worldwide tablet shipments up 18% in Q2 2024 – Canalys

According to the latest Canalys data, worldwide tablet shipments increased by 18% year on year in the second quarter of 2024, reaching 35.9 million units. At the same time, Chromebook shipments grew by 4%, reaching 6.0 million units, as the education market returned to typical seasonal spending patterns.

In Q2 2024, Apple maintained its lead in the global tablet market, shipping 13.9 million iPads and securing a 39% market share. Samsung had a 13% year-on-year increase, shipping 6.8 million units, driven by strong sales of its flagship models and growing demand in emerging markets across the Asia Pacific region. Huawei held onto its third-place position, shipping 2.5 million units and achieving robust 51% annual growth, primarily fueled by demand in China and EMEA. Lenovo came fourth, with 2.5 million units shipped and 16% annual growth, as it strengthened its presence in most global markets. Xiaomi rounded out the top five, surpassing Amazon with significant 106% year-on-year growth and 2.1 million units shipped.

In the Chromebook market, HP retained first place as it shipped 1.7 million units in Q2 2024 for a 28% market share. With a 9% year-on-year increase, Lenovo came second, shipping 1.5 million Chromebooks worldwide. Acer, which grew the most this quarter, claimed third place with 1.2 million units shipped, bolstered by its success in government tenders across the Asia Pacific region. Dell and Asus ranked fourth and fifth, respectively, both suffering from year-on-year declines in shipments.

Read the full press release here.

Canalys