Rovi launches entertainment guide on the iPad: Rovi What's On TV
February 1, 2011
SANTA CLARA, Calif. -- Today, RoviCorporation (Nasdaq:ROVI) announced Rovi What's On TV, a free, mobiletelevision listings iPad application for TV lovers. The app, in agraphic rich magazine style layout, allows users to browse and searchlocal TV listings for a 24-hour period. Additionally, Rovi What's On TVuses TV metadata, available through APIs in the Rovi Media Cloud, toenable users to find detailed information and images from theirfavorite shows, movies and celebrities. Now available in the iTunesstore, the fully connected app also lets users share what they'reviewing with friends through Twitter and e-mail.
Rovi What's On TV users enter their ZIP code and service provider nameto find out what's airing locally. With this app, users can:
Browse TV listings by time, channel or show line-up;
Find similar shows from within the show detail page;
Enjoy detailed cast and celebrity pages;
See what's on TV and find when searched for shows are airing within the next 24 hours; and,
Check-in and share viewing plans with Twitter followers.
"With an enhanced visual experience and ability to engage with friendsand family, the Rovi What's On TV app is intended to further connectpeople through a shared love of entertainment," said Corey Ferengul,executive vice president product management and marketing, RoviCorporation.
Rovi Corp.
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