Research also shows leading smart phone vendors have highest user loyalty

February 8, 2010

2 Min Read

PALO ALTO, Calif., and SINGAPORE and READING, UK -- Canalys research highlights

For the first time ever, smart phones with touch screens accounted for more than half of all smart phone shipments globally in Q4 2009, taking 55% of the market, according to the latest Canalys estimates. Touch-screen smart phone shipments were up 138% year on year in Q4, reaching almost 30 million units, in a quarter where overall smart phone market growth stood at 41%. Canalys puts total touch-screen smart phone shipments for the year at over 75 million, more than double the 2008 figure. Total smart phone shipments in 2009 hit a new peak of 166 million units.

“Looking at the whole of 2009, it is no great surprise to see Apple at the top of the table of leading vendors of touch-screen smart phones,” said Canalys analyst Tim Shepherd, “But Nokia stands out as a very close second, seeing tremendous growth thanks to models such as the Nokia 5800 and N97. And Nokia was actually the leading vendor by volume of touch-screen smart phones in the final quarter of the year.” After Apple and Nokia, HTC and Samsung took the third and fourth spots, though Canalys notes that Samsung also ships a lot of touch-screen mobile phones that are not smart phones.

Independent research conducted by Canalys with 4,000 consumers toward the end of last year showed that 60% of those interviewed wanted a touch screen interface on their next mobile phone. And although some existing users said they will switch back to a different interface, Canalys expects the overall shift toward touch screens to continue during 2010. User interface (UI) design and the input technology vendors build into their handsets is a factor in attracting customers to particular devices, but Canalys points out that it is also key to enabling discovery, acquisition and usage of new applications and services.

“This is an area where Apple is still in an enviable leadership position, having built up a vast, easy-to-access library of content and applications that will help continue to drive the success of not only the iPhone, but also the other devices it launches, such as the iPad,” noted Canalys VP and principal analyst Chris Jones. “For vendors with similar aspirations, attracting developers to their chosen smart phone platforms is an ongoing challenge, especially as more platforms and application stores launch onto the market. Developer bandwidth is as big an issue for this industry as network bandwidth. And if you get it right, you have a much more effective lock-in when that user comes to replace their device, it isn’t just about building new revenue streams.”

Canalys research shows that Symbian remained by far the largest smart phone OS by shipment volume in 2009, increasing in absolute terms despite losing share to the much faster growing RIM, Apple and Android. Ltd.

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