realme most popular smartphone brand among Indian youth – Counterpoint Research

realme (58%), Xiaomi (54%) and vivo (53%) were top-rated in terms of popularity among youth (16-25 age group). #pressrelease

June 12, 2024

1 Min Read

Value for money (25%) and latest technology (18%) are the top parameters people in India focus on when purchasing a smartphone, according to a consumer survey conducted by Counterpoint Research. The survey also reveals that realme is the most popular smartphone brand among India’s youth, with 58% of the respondents in the 16-25 age group voting for it. The most common words with which realme is associated are "young", "modern" and "playful", reflecting realme's popularity among India’s young smartphone users. realme is followed by Xiaomi (54%) and vivo (53%).

Examining the primary considerations of Indian smartphone buyers, the survey reveals that one-quarter of respondents emphasize "value for money" as a crucial factor, closely followed by "latest technology" at 18%. Further, realme emerges as the standout performer on these two parameters in the sub-INR 20,000 price bracket, particularly among the youth.

Read the full press release here.

Counterpoint Research

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