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Handango announces new content distribution agreement with The Carphone Warehouse
March 17, 2008
HURST, Texas -- Handango, the world's leading provider of smartphone content, today announced its new partnership with The Carphone Warehouse, Europe's largest independent mobile phone retailer, signaling a new direction for Handango's content distribution. In this first-of-kind deal, a leading mobile smartphone content provider and a major retailer are working together to bring mobile content to the High Street, thereby enhancing the capabilities of these devices for The Carphone Warehouse customers. As more companies aim to take part in the distribution of mobile content, Handango has become the distributor of choice to reach the widest audience with the most compelling smartphone content available.
"With this deal, we are redefining the way smartphone content is distributed to the customer by working directly with retailers to effectively market and merchandise the content at the point of device purchase," states Bill Stone, CEO, Handango. "Our partnership with The Carphone Warehouse not only serves as an incredible opportunity to expand our retail distribution in Europe but also provides a platform for us to create new initiatives that educate and add value to their customers on the endless capabilities of their devices."
Handango Inc.
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