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Google Considering HTC Buyout – ReportGoogle Considering HTC Buyout – Report

Could Google really buy HTC after its costly failed bet on hardware with Motorola Mobility?

Dan Jones

September 8, 2017

1 Min Read
Google Considering HTC Buyout – Report

Google is reportedly said to be considering buying -- or investing in -- Taiwanese Android smartphone maker HTC, as part of the tech giant's renewed push into mobile software and hardware integration.

Taiwanese paper the Commercial Times says that Google (Nasdaq: GOOG) is in the final stages of negotiation to buy or make a strategic investment in High Tech Computer Corp. (HTC) (Taiwan: 2498). The smartphone maker has fallen from a high of a 10.7% share of the US smartphone market in 2011 to just over 2% at the beginning of this year, according to comScore Inc.

And Google, of course, has tried to buy its way into the smartphone market before without much success. In 2011, Google bought Motorola Mobility LLC for $12.5 billion, then sold it for $2.9 billion to Lenovo Group Ltd. (Hong Kong: 992) three years later.

HTC, however, did manufacture the well-regarded Google-branded Pixel phone in 2016, with a new version expected soon. At the time, company executives stressed a new focus on smartphone hardware, as it attempted to bring digital assistants and virtual reality to its mobile platforms. (See Google's New Dream: Pixel, VR & an AI Assistant With Smarts.)

— Dan Jones, Mobile Editor, Light Reading

About the Author(s)

Dan Jones

Mobile Editor

Dan is to hats what Will.I.Am is to ridiculous eyewear. Fedora, trilby, tam-o-shanter -- all have graced the Jones pate during his career as the go-to purveyor of mobile essentials.

But hey, Dan is so much more than 4G maps and state-of-the-art headgear. Before joining the Light Reading team in 2002 he was an award-winning cult hit on Broadway (with four 'Toni' awards, two 'Emma' gongs and a 'Brian' to his name) with his one-man show, "Dan Sings the Show Tunes."

His perfectly crafted blogs, falling under the "Jonestown" banner, have been compared to the works of Chekhov. But only by Dan.

He lives in Brooklyn with cats.

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