Global smartphone shipments continue to rise YoY for third consecutive quarter in 2Q24 – Omdia

According to the latest Omdia smartphone preliminary shipment report, shipments totaled 290.3 million units in 2Q24. Compared to the previous year, this shows a 9.3% rise, following the 11.5% increase in 1Q24 and 8.6% increase in 4Q23. Compared to the previous quarter, this represents a 3.2% fall.

The slow growth indicates the industry is settling to sustainable levels of global shipments, following strong growth between 4Q20 and 3Q21 and decline in 2022. Many OEMs recorded large double-digit year-on-year growth, including Xiaomi, vivo, Motorola, Realme and Huawei, with Apple and Transsion seeing more moderate growth. Transsion, who previously saw triple-digit growth, now has recorded 4.1% growth.

Samsung remains the OEM with the most shipments in 2Q24, with 53.7 million units. This is a 0.7% increase from 2Q23, but an 11.2% fall from 1Q24 due to seasonality. Samsung is facing challenges particularly in the $250-$600 mid-end price segment, where it generates most of its shipments.

Following a fall in the first quarter of the year, Apple recovered to a 5.6% year-on-year growth rate in 2Q24. It recorded 45.6-million-unit shipments, up from 43.2 million in 2Q23, but below the 50.7 million shipped in 1Q24. This second quarter is typically the smallest of the year, so this decline should not be interpreted as Apple struggling. Although Apple's overall shipments increased year-over-year, shipments in China were found to have decreased compared to the same period last year.

Read the full press release here.

Omdia