European smartphone market to grow by 1% in 2024 – Canalys

Shipments grew 2% year-over-year to 33.1 million units as mass market demand improves. #pressrelease

June 6, 2024

1 Min Read

Canalys' latest research shows that growth returned to Europe's (excluding Russia) smartphone market in Q1 2024 as shipments grew 2% year on year to 33.1 million units. This was thanks to easing macroeconomic conditions and the start of an Android refresh cycle for devices bought during the pandemic. Samsung was the largest vendor in Q1 2024, with a 37% market share, driven by the strong Galaxy S24 series and a portfolio refresh of its low-end A series. Apple came second with a 22% market share. Xiaomi, Motorola and HONOR completed the top five, taking 16%, 6% and 3% market shares, respectively.

Canalys forecasts the European smartphone market (excluding Russia) will grow by 1% in 2024 as demand remains modest amid longer device lifecycles.

Read the full press release here.

Canalys

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