Slicing Up Web Video

5:25 PM -- Today on Contentinople:

  • Could cutting up long-form content into searchable clips on the Web be a new way to engage audiences? Sites like that of The Daily Show are using this strategy to build vibrant fan communities, says Broadband Directions president and founder Will Richmond.

  • The Olympics are now underway. But how successful is the much-publicized Web video from the event? People are watching, but publisher Scott Raynovich still thinks dumb, consumer-friendly, big-screen TV is the better way to watch the Olympics in 2008.

And in today's News Bits, Apple's App Store downloads soar, as the media speculates that the Mac's new feature could be video-related.

— The Staff, Contentinople

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