Zodiac, ADB Notch Tru2way Deal

First-time demonstrations will be at NCTA's The Cable Show '09 in Washington, April 1-3

March 23, 2009

1 Min Read

VALLEY STREAM, N.Y. and GENEVA -- Zodiac Interactive, an award-winning developer of software for interactive television, and Advanced Digital Broadcast (ADB), an award-winning manufacturer of customer premise equipment, have announced today the integration of PowerUptmTV with ADB’s products. The combined solution lets operators more rapidly deploy tru2way™ and EBIF™ applications, offering advanced Interactive Television 2.0™ services, such as advanced guides, targeted advertising, and TV widgets.

PowerUp is Zodiac’s tru2way framework, a common platform of open APIs and libraries that allow for a broad range of applications to be developed and work together across multiple devices.

With ADB’s tru2way set-top boxes and software now integrating PowerUp, operators can enrich their subscribers’ experience with a variety of new, interactive services, including local restaurant searching, click-to-call, games, photo-sharing, weather, traffic, sports scores, local news, and more.

Developers will also benefit from ADB and Zodiac’s integrated solution: they will be able to build their tru2way applications to the PowerUp framework specifications, without worrying about interoperability between any tru2way component already deployed by an operator.

“We are pleased with the performance and ease of interoperability with Zodiac’s PowerUp framework. ADB believes that the key to the broad adoption of tru2way is integration, and we’re confident in saying that our Osmosys tru2way software works very well with Zodiac’s PowerUp on our full line of advanced tru2way set-top boxes,” said Francois Pogodalla, CEO of Advanced Digital Broadcast.

Zodiac Interactive

Advanced Digital Broadcast (ADB)

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