The need to push content closer to customers is a major driver behind two new expansions announced by Telia Carrier this week, both of which address the Italian market. One is a new high-capacity route that creates a shorter, lower latency path between Frankfurt and Zurich and the other is the addition of two new points of presence in Milan, Italy. (See Telia Carrier Adds Milan PoPs and Telia Carrier Adds Shorter Zurich-Frankfort Route.)
In each case, Telia Carrier had major customers looking to grow in these areas and is now growing its own network in response, says Mattias Fridström, chief evangelist, Telia Carrier. Those customers include major content and application providers who are constantly pushing content into locations near where it needs to be delivered for greater efficiency and lower cost, he tells Light Reading.
"The drive from the big guys is to have content all over the place, anywhere they have customers and they have more and more end users in these areas," he said. "There is definitely a drive for storing content further out in the network."
In the case of the two Milan PoPs, they represent a rise in importance for that city as traffic patterns shift, he notes. "We've always been in Milan, and we've had traffic in and out there, but it seems like more traffic that is going to come into Marseilles will not be going into Paris. It needs to go Marseilles and east, and then Milan is the next step for that traffic."
Add to that larger traffic volumes from Italy and Greece that have always come through Milan and the need for additional PoPs there makes sense. "We will be much bigger in Milan, and addressing the Italian market, and the traffic that comes up through there from North Africa," he says.
The shorter route between Frankfurt and Zurich uses a new high-capacity route from the latter city to Strasbourg, France via Basel, Switzerland. "This will short-cut the traffic from Milan a lot," Fridström says. "That traffic will either go to Marseilles or go east toward Zurich and Munich. We will have a much more direct route for the Milan traffic."
A major driver for the additional routes is customers' growing need/interest in additional diversity and reliability, he notes. "The more routes you have, the more invulnerable you are, and the better you can spread your traffic, to deliver not only lower latency but more options as well. That is the diversity you are after. Most customers want their backup to be on the same latency path, as well."
— Carol Wilson, Editor-at-Large, Light Reading