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SlideshowComverse Unveils New Name & Digital Attitude

X-Rated Delivery
Comverse, a.k.a. 'Company X' prior to its relaunch, sent journalists balloons to celebrate the rebranding as Xura. The balloon signifies the new company's name, not that it's full of hot air or something.
Comverse, a.k.a. "Company X" prior to its relaunch, sent journalists balloons to celebrate the rebranding as Xura. The balloon signifies the new company's name, not that it's full of hot air or something.

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Ariella
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Ariella,
User Rank: Light Sabre
9/21/2015 | 4:42:08 PM
Re: Xura.com
@kq4ym my guess it's that it's pronounced with a Z sound at the beginning like Xerox.
kq4ym
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kq4ym,
User Rank: Light Sabre
9/21/2015 | 4:17:34 PM
Re: Xura.com
From the beginning of the alphabet to near the end Xura will be one that is watched closely by the competition. I do wonder if "growing through acquisition should help Xura compete in the rich communications space" is more of a real plan or there's something else not advertised up their sleeves. Although they are on top with those 300+ one might wonder if they can keep that position or the coming years. And how do you say "Xura" anyway?
Ariella
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Ariella,
User Rank: Light Sabre
9/9/2015 | 10:34:19 AM
Re: Xura.com
The purple wasn't as overwhelming as I feared. I also give them points for not bombarding me with video and sound upon entry -- something that compels me to leave some sites. But, truthfully, it doesn't look too exciting. 
Sarah Thomas
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Sarah Thomas,
User Rank: Blogger
9/9/2015 | 10:11:56 AM
Xura.com
Xura's website is now live: http://www.xura.com/ if you want to check out the brand, purpleness and what it means to present yourself like a Valley startup. 
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