Virgin Media, Shootlive Partner

LONDON -- Virgin Media has signed a new partnership with ShootLive, ensuring real-time images from every one of this season's 380 Premier League matches will be streamed to its new sports portal, www.virginmedia.com/sport.

It's the latest success for ShootLive, the industry-leading digital technology developed by PA Photos to ensure sports fans around the world can watch the action on authorised websites almost as it happens.

Mark Habgood, marketing manager for ShootLive commented: "In developing an original and comprehensive internet-based sports service, Virgin Media has designed a digital platform that demands sports images as soon as the action takes place.

"ShootLive's automation of the delivery, streamlining the process so that images can be transmitted directly from the camera system carried by the photographer to PA Photo's operations centre to be selected, edited and captioned.

Virgin Media Inc. (Nasdaq: VMED)