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Genband Axes Its President of Global Sales

Sarah Thomas
1/14/2016
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Genband's president of global sales Mark Pugerude has been let go as the company plans to merge its sales and marketing organizations under CMO Patrick Joggerst.

Pugerude, who has been with Genband Inc. since August 2007, officially left Wednesday, the company confirmed to Light Reading. Genband SVP of Marketing Communications Bita Milanian says, "the executive team made the decision to combine the sales and marketing leadership role to ensure that the two organizations are completely aligned and to better serve our customers. Patrick [Joggerst] will be serving as the President of Global Sales & Marketing."


For more on executive firings, hirings and management changes, visit the business section here on Light Reading.


Joggerst joined Genband in April 2015 as executive vice president and chief marketing officer, shortly after former CMO Brad Bush left. Pugerude's departure is the latest in a string of executive exits that began when former CEO Charlie Vogt left the company in July 2013 to take the top job at Harris Broadcast, taking a number of top executives with him. (See Genband Appoints New CMO and Genband CEO Quits, Joins Harris Broadcast.)

Under CEO David Walsh, Genband is working hard to position itself as both the telco's best partner as they transform their networks to the New IP, and its go-to platform-as-a-service (PaaS) provider for the future of communications. More than anything, it's also still trying to shake off its image as a legacy TDM equipment provider. (See A Tale of 2 Genbands.)

It's been an often confusing story, but the company has spent the last two years unifying its own product lines -- and messaging -- to best serve a changing market. Integrating its sales and marketing teams seems to be another step in that direction. (See The New Genband: Day One, Genband Builds Out Its Mobile Strategy and Genband Unifies Its Enterprise UC Story.)

— Sarah Thomas, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profile, Editorial Operations Director, Light Reading

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Sarah Thomas
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Sarah Thomas,
User Rank: Blogger
1/14/2016 | 12:33:45 PM
future vs. past Genband
It's hard to have a clear picture of Genband's business lines since they dont report earnings. Last I was told, their legacy TDM business is hardly a line item, but-- in talking to customers and analysts -- it still seems like the most interest is in that, rather than future comms. Could be that telcos need to adapt quicker to market changes, or that Genband still has a ways to go to make a name for itself in the telco transformation.

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