CMO Patrick Joggerst will serve as President of Global Sales & Marketing in an effort to better align the company's sales and marketing organizations, the company says.

Sarah Thomas, Director, Women in Comms

January 14, 2016

2 Min Read
Genband Axes Its President of Global Sales

Genband's president of global sales Mark Pugerude has been let go as the company plans to merge its sales and marketing organizations under CMO Patrick Joggerst.

Pugerude, who has been with Genband Inc. since August 2007, officially left Wednesday, the company confirmed to Light Reading. Genband SVP of Marketing Communications Bita Milanian says, "the executive team made the decision to combine the sales and marketing leadership role to ensure that the two organizations are completely aligned and to better serve our customers. Patrick [Joggerst] will be serving as the President of Global Sales & Marketing."

For more on executive firings, hirings and management changes, visit the business section here on Light Reading.

Joggerst joined Genband in April 2015 as executive vice president and chief marketing officer, shortly after former CMO Brad Bush left. Pugerude's departure is the latest in a string of executive exits that began when former CEO Charlie Vogt left the company in July 2013 to take the top job at Harris Broadcast, taking a number of top executives with him. (See Genband Appoints New CMO and Genband CEO Quits, Joins Harris Broadcast.)

Under CEO David Walsh, Genband is working hard to position itself as both the telco's best partner as they transform their networks to the New IP, and its go-to platform-as-a-service (PaaS) provider for the future of communications. More than anything, it's also still trying to shake off its image as a legacy TDM equipment provider. (See A Tale of 2 Genbands.)

It's been an often confusing story, but the company has spent the last two years unifying its own product lines -- and messaging -- to best serve a changing market. Integrating its sales and marketing teams seems to be another step in that direction. (See The New Genband: Day One, Genband Builds Out Its Mobile Strategy and Genband Unifies Its Enterprise UC Story.)

— Sarah Thomas, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profile, Editorial Operations Director, Light Reading

About the Author(s)

Sarah Thomas

Director, Women in Comms

Sarah Thomas's love affair with communications began in 2003 when she bought her first cellphone, a pink RAZR, which she duly "bedazzled" with the help of superglue and her dad.

She joined the editorial staff at Light Reading in 2010 and has been covering mobile technologies ever since. Sarah got her start covering telecom in 2007 at Telephony, later Connected Planet, may it rest in peace. Her non-telecom work experience includes a brief foray into public relations at Fleishman-Hillard (her cussin' upset the clients) and a hodge-podge of internships, including spells at Ingram's (Kansas City's business magazine), American Spa magazine (where she was Chief Hot-Tub Correspondent), and the tweens' quiz bible, QuizFest, in NYC.

As Editorial Operations Director, a role she took on in January 2015, Sarah is responsible for the day-to-day management of the non-news content elements on Light Reading.

Sarah received her Bachelor's in Journalism from the University of Missouri-Columbia. She lives in Chicago with her 3DTV, her iPad and a drawer full of smartphone cords.

Away from the world of telecom journalism, Sarah likes to dabble in monster truck racing, becoming part of Team Bigfoot in 2009.

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