This Technology Links Cable VoD To the Web

NEW YORK -- This Technology, a leading provider of software solutions for dynamic ad insertion, today introduced its free, open source SpotLink™ interconnect software.

Available immediately, the standards-based SpotLink connects SCTE 130-compliant Dynamic Advertising Insertion (DAI) systems to broadband ad servers using the Interactive Advertising Bureau's (IAB) Video Advertising Serving Template standard. With SpotLink, This Technology removes previous integration challenges that existed for networks that wanted to use their current broadband ad server with any MSO system, regardless of the campaign management system (CMS) in place. SpotLink enables DAI across a broad range of applications including VOD, IPTV, Broadband Video and Network DVR.

SpotLink solves a complex problem that has stood in the way of rapid acceleration for the DAI market. Historically, programming networks have been forced to buy proprietary campaign management systems in addition to their existing broadband ad server equipment in order to interface with MSOs for DAI. The capital costs and decision-making associated with this scenario resulted in deployment delays and, in many cases, no deployments at all. Since ad operations for dynamic ad insertion on applications like VOD typically have more in common with broadband advertising than broadcast advertising, many networks would rather use their existing broadband ad server instead of purchasing an unnecessary third system and further building out operations.

“The days of networks being forced to purchase new campaign management systems to get DAI campaigns off the ground are over,” said Jeffrey Sherwin, CEO of This Technology. “With SpotLink, the networks are finally free to use their proven, cost-efficient broadband ad servers to interface with any campaign management system being used by any operator.”

SpotLink provides a simple way for programming networks and operators to use broadband ad servers for DAI. A plug-in-based integration enables broadband ad servers to extract SCTE 130 metadata from operator equipment and convert it into a format that can be interpreted and acted upon by a programming network’s broadband ad servers. The open source licensing model allows each programming network to build and maintain their own plug-in, making the overall solution less costly to implement and faster to scale.

In addition to the open source license, enterprise and reseller licenses are also available.

This Technology LLC