This Tech Demos Advanced Ads

Is making available a demonstration of its MetaMore Server and SpotBuilder products via its Website

March 30, 2009

2 Min Read

NEW YORK -- This Technology, LLC, a provider of dynamic metadata and advanced advertising supply management software for digital television, is making available a demonstration of its MetaMore Server and SpotBuilder products via its Web site at www.thistech.com. The demonstration aims to enable cable operators and networks to experience better and simplified management of advanced advertising supply and content, including VOD playlisting and placement opportunity management for linear and VOD offerings.

“The benefits of rolling out advanced advertising on a large scale are obvious, but the path to success is marred with challenges stemming from operational complexity and the lack of control over content and advertising space,” said Jeffrey Sherwin, founder of This Technology. “This Technology’s MetaMore Server and SpotBuilder enable easy, efficient and comprehensive control of advanced advertising supply and content to help reduce costs and maximize revenue. Now, we’re letting the cable industry experience firsthand the power of these products to help realize the full potential of advanced advertising.”

MetaMore Server software provides its users with simple, Web-based tools for editing content metadata. Users can simply create or modify guide, billing, and distribution metadata, as well as manage and translate between VOD 1.1/2.0 data models and linear metadata. Both platform agnostic and standards compliant, MetaMore gives users maximum control over VOD playlisting and placement opportunity management for linear and VOD offerings.

SpotBuilder is the advanced advertising supply manager for content providers, enabling unprecedented control over the content experience and supply of advanced advertising units for both linear and on-demand content. This includes the quantity and forms of advanced advertisements that can accompany their content by region, timepart and/or platform. By managing the policies of enhanced advertising opportunities or “avails,” content providers take full advantage of every type of advanced advertising available to them from their cable operator partners.

This Technology LLC

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