SMBs most attractive enterprise telecoms market as telcos look to add value to propositions – GlobalDataSMBs most attractive enterprise telecoms market as telcos look to add value to propositions – GlobalData

Telecoms service providers worldwide are upping their game to capture market share, grow revenue, and increase profitability by growing business in the small and medium-sized business (SMB) market, according to research conducted by GlobalData, a leading data and analytics company.

GlobalData's quarterly SMB Watch, which highlights the latest news and trends in the SMB market, found that service providers are increasingly focused on selling business outcomes rather than technology. One key area of interest is cybersecurity, with Artificial Intelligence (AI)/ Generative AI (GenAI) inevitably becoming a topic of interest alongside sustainability as enterprises of all sizes look to reduce their greenhouse gases to counter the global climate crisis.

Read the full press release here.

GlobalData