SeaChange Launches Ad Program

SeaChange unveiled an ad system evolution program designed for TV operators to capitalize on the wave of consolidation in ad operations

May 11, 2010

1 Min Read

ACTON, Mass. -- The world’s spot television advertising systems leader SeaChange International, Inc. (NASDAQ: SEAC) today unveiled an ad system evolution program designed for television operators to capitalize on the wave of consolidation in ad operations. Dubbed SeaChange Spot Assurance™, the program immediately delivers software and hardware enhancements for SeaChange Spot System deployments and positions customers for multi-screen advertising from an open, standards-based and massively scalable architecture. SeaChange is highlighting the first Spot Assurance program milestones at The Cable Show this week.

“Ad operations consolidation is triggering unprecedented needs for enterprise scalability and centralization if the business is to manage significantly increasing numbers of spots, new formats such as 3D, interactivity and diverse campaigns to any video device, and it all starts with the SeaChange Spot management platform that operators have in place today,” said Malcolm Stanley, Director of Advertising Product Management, SeaChange. “Our customers will capitalize on that foundation yet again, check off the consolidation box and incrementally extend their linear and interactive ad business to mobile and PC. Today we’re pleased to announce that we’ve ensured our customers’ successful advertising evolution with a nearly 50 percent expansion of our ad solutions engineering workforce.”

SeaChange International Inc. (Nasdaq: SEAC)

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