Scripps Picks Cisco

Scripps Networks selects Cisco's bandwidth-saving HD encoding and transcoding technology

April 9, 2008

1 Min Read

ATLANTA -- Cisco today announced that Scripps Networks’ leading lifestyle brands HGTV HD and Food Network HD will use Cisco infrastructure equipment to transition from Moving Picture Experts Group (MPEG)-2 high-definition (HD) video delivery to MPEG Advanced Video Coding (AVC) HD distribution. The new advanced Cisco® MPEG AVC HD Encoder, Cisco Advanced Receiver Transcoder and Cisco Digital Video Broadcast (DVB)-S2 modulation platform will help Scripps Networks expand the number of channels it can deliver over a single satellite transponder by delivering the bandwidth-saving capabilities of both AVC encoding and DVB-S2 modulation.

In addition to converting the incoming MPEG AVC HD signals to MPEG-2 HD for reception by the installed base of MPEG-2 set-tops already deployed, the Cisco Advanced Receiver Transcoder (Model D9858) supports the delivery of two MPEG AVC HD channels in a single device, reducing the number of receivers needed by 50 percent when compared to single-channel equipment.

“This is a major technology inflection point for Scripps Networks to help drive the expansion of our programming to support the HD-rich video environment our affiliates and their customers want,” said Mike Donovan, senior vice president, engineering and distribution technology, Scripps Networks. “Using the most advanced MPEG AVC, transcoding and DVB-S2 network technologies from Cisco enriches our leadership position in the marketplace and prepares us to respond quickly and efficiently to the rapidly changing video environment.”

Cisco Systems Inc. (Nasdaq: CSCO)

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