Rovi's 'Passport' IPG Stamps Cable Deals

Rovi announced two cable operators in Latin America will deploy the Rovi Passport Guide

May 10, 2010

1 Min Read

SANTA CLARA, Calif. -- Rovi Corporation (Nasdaq:ROVI) today announced two cable operators in Latin America will deploy the Rovi Passport Guide to provide their subscribers with a guide that is application-rich and has flexible program guide features that enrich the television viewing experience. Rovi has signed multi-year licensing agreements with Cable & Wireless Panama in Panama and Supercanal in Argentina for the use of Rovi Passport Guide and Passport applications, marking Rovi's continued growth in the Latin America market. Cable & Wireless Panama will also license Rovi TV data.

Today's consumers have countless entertainment options from which to choose, including linear and on-demand content. Rovi Passport Guide, Rovi TV data and Passport applications are designed to help consumers discover, connect and manage the television programming that matters to them most. Rovi TV data provides consumers with insightful program descriptions, rich media content and TV schedules. Passport applications can also help cable operators drive increased subscribership through value-added services such as games, Caller ID and access to more premium content.

"As the digital home entertainment market continues to evolve at a fast pace, we look for scalable and innovative solutions that allow our subscribers to enjoy today's media-rich digital content," said Roberto Mendoza, executive director of corporate affairs, Cable & Wireless Panama. "Rovi's Passport Guide and TV data meet that criteria and make it possible for our customers to easily discover more of their favorite TV programming."

Rovi Corp.

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