Rovi Launches Cross-Platform Ad Network

New offering bundles guide advertising on the Rovi ad platform and third-party interactive TV platforms to extend audience reach

June 16, 2010

2 Min Read

SANTA CLARA, Calif. -- Rovi Corporation (NASDAQ: ROVI) today announced its new offering for advertisers and agencies, the Rovi Advertising Network. The Network bundles guide advertising on the Rovi ad platform and third-party interactive TV platforms to extend audience reach even further under one integrated and scalable ad buy. Rovi Ad Network enables marketers to launch, manage and measure campaigns across leading interactive TV platforms in up to 15.8 million U.S. households currently. When combined with the distribution of Rovi technology through third parties, Rovi reaches over 30 million households in North America, one of the largest interactive TV advertising footprints on the market today.

In today’s fragmented and complex media environment, advertisers and agencies are faced with the challenge of reaching a consumer audience that is consistently being distracted by a countless array of home entertainment options and a multitude of devices. The Rovi offering provides marketers with the ability to advertise in an uncluttered environment via the guide, reaching a captive and engaged audience actively looking for new television programming. The Rovi Ad Network aggregates advertising units across multiple guide platforms—Rovi and others—extending distribution and reach under one ad buy. The creative for this advertising purchase comes in multiple content forms – standard portals, video portals and dynamic portals designed to provide an immersive consumer experience. Supported with static banners, long and short form video content, graphics, text, interactive content and microsites, the Rovi Ad Network portals can link to direct purchase, response and consumption right from the guide.

"There is large pent up demand by advertisers to engage in advanced television advertising that moves beyond today's typical 30 second commercial, while meeting their real world needs including scale, ease of deployment and capable reporting," said Bill Niemeyer, Senior Analyst with The Diffusion Group. "Solutions that provide this will deliver value for advertisers today and help move the advanced TV advertising market forward."

Rovi Corp.

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