Has upgraded its Broadcast Network Processor (BNP) to support MPEG-4/H.264 ad insertion

September 14, 2009

2 Min Read

SUNNYVALE, Calif. -- RGB Networks, the leader in network video processing, today announced it has upgraded its Broadcast Network Processor (BNP) to support MPEG-4/H.264 ad insertion. With an increasing number of video service providers now using the MPEG-4/H.264 format, RGB has enhanced its BNP to enable operators to support this advanced codec when implementing zoned and targeted ad insertion. The BNP, RGB’s flagship product, is used by video service providers worldwide to deliver a greater volume of high definition (HD) and standard definition (SD) programming using the lowest possible bandwidth, while also generating new ad revenues through the insertion of local ads and digital overlays.

With television advertising expanding worldwide, there is growing demand for ad insertion solutions that enable the delivery of targeted advertising. Tailored to reflect subscriber preferences and demographics, this capability is highly desirable to advertisers. As the most advanced digital video solution available on the market today, RGB’s BNP enables video service providers to easily deliver this highly targeted and personalised video service. The latest BNP upgrade is in response to the growing use of the MPEG-4/H.264 video codec to deliver bandwidth-intensive services in the most efficient manner. With its new capability, the BNP further improves operational efficiencies by allowing video service providers to seamlessly splice revenue-generating ads directly into both SD and HD MPEG-4/H.264 program streams, allowing for an easy transition as the demand for HD increases.

“Video service providers have a lot on their plates at the moment as they move to digital and try to meet subscribers’ growing demand for bandwidth-hungry HD services. The necessary network upgrades to support these services are costly, and financing them can be challenging,” said Jeff Tyre, Director, Product Marketing for RGB Networks. “The BNP’s ad insertion capabilities help providers secure new revenue streams from advertisers eager to reach targeted subscribers, and its support of the MPEG-4/H.264 format gives operators even greater flexibility.”

RGB Networks Inc.

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