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Showtime Networks to deliver Smithsonian Channel in high definition MPEG-4 using Motorola technology
October 3, 2007
SAN DIEGO, Calif. -- Motorola (NYSE:MOT) today announced that it will provide a high-definition (HD) MPEG-4 Advanced Video Coding (AVC) encoding system for Smithsonian Channel, which plans to broadcast all programming in HD. Motorola’s Home and Networks Mobility business will provide an MPEG-4 encoding system which compresses, encrypts, modulates, and receives the HD signals within a single integrated transmission system.
The new Smithsonian Channel system will employ Motorola’s SE-5100 MPEG-4 AVC HD encoders to encode video content into the MPEG-4 AVC format for distribution over satellite. Smithsonian Channel’s cable or telco affiliates will be able to install Motorola’s new DSR-6050 Digital Satellite Receiver-Transcoder at their headends to receive the signals and, in some cases, convert them to MPEG-2 for distribution. The solution provides greater flexibility and efficiency for programmers by allowing the broadcast of a single MPEG-4 HD signal for each service sent to cable operator and service provider customers. By supporting both MPEG-4 and MPEG-2 outputs, the DSR-6050 enables programmers to transition to the more efficient MPEG-4 format, maintain the quality of their signal and support the transmission format preference of their affiliates,.
“Smithsonian Channel is bringing viewers an extended portfolio of compelling content including; documentaries, events, and short subject explorations of the major scientific, cultural, and historical events, that will be only enhanced by it being photographed and telecast in HD,” said Tom Hayden, general manager, Smithsonian Channel,
Motorola Inc. (NYSE: MOT)
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