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SlideshowVEON's Digital Overhaul Much More Than Rebranding

In the Digital Spotlight
Jean-Yves Charlier, VEON's CEO, is trying to make the emerging-markets operator a digital pioneer.
Jean-Yves Charlier, VEON's CEO, is trying to make the emerging-markets operator a digital pioneer.

James_B_Crawshaw 8/7/2017 | 6:25:14 PM
I hate to scoff but ... I wish Veon every success with this initiative. If they pull it off they will become a case study for telco transformation. However, this new app of theirs appears to have been downloaded less than 50k times according to the Google Playstore. That compares with Vodafone UK (a much smaller footprint that Veon's) 1m plus downloads. Early days perhaps but the Veon app doesn't event appear in the top 50 free apps for Android or iPhone in Russia according to App Annie. 

https://www.appannie.com/en/apps/ios/top/russia/overall/iphone/

 
Gabriel Brown 8/8/2017 | 9:57:48 AM
Re: I hate to scoff but ... It is early days. The app seems like a good idea in principle.

The name VEON I'm not sure about. Maybe it will grow on me, like Orange, EE, O2, or Verizon. For now, it sounds like a private equity fund or a privatized utility company.
mendyk 8/8/2017 | 10:16:16 AM
Re: I hate to scoff but ... It's always fun when companies spend lots of time and money to change their identity. Name changes are easy. DNA changes not so much.
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