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SlideshowMTS's Russian Resolution

iainmorris 2/3/2015 | 10:22:09 AM
Resisting Apple MTS appears to be one of the few operators around the world that is still resisting the advance of Apple, which recently claimed to have deals with telcos accounting for about 72% of mobile subscribers internationally, I believe. So far that strategy does not seem to have been damaging - it is still bigger than VimpelCom and MegaFon in the mobile market - but it will be interesting to see how things develop. Given that Russia's operators don't subsidize devices, the addressable market for iPhones seems likely to be fairly small with the economy under such pressure.
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